CHallenge:

Bonus Play Millions is California Lottery’s most upscale Scratchers ticket.  It's unique feature is the ability to play on both sides of the ticket. We wanted to showcase the luxury and double side play by emulating a classic jewelry commercial. We worked with an animation studio to bring the ticket to life in Cinema 4D.

social gifs:

experiential:

To further our premium message we created a stunt where our Bonus Play Scratchers took over a jewelry display cases near retail locations. 

behind the scenes: