CA LOTTERY HOLIDAY SCRATCHERS
Youtube & Hulu Pre-Rolls
This campaign encouraged Californians to remember the casual acquaintances in their lives that might be forgotten during the holiday season by spreading a little cheer with an unexpected gift. We created Youtube and Hulu pre-rolls that played with the “skip” button. We had all our messaging happen in the first 5 seconds leaving the next 10 to poke fun at the viewer still watching.