CA LOTTERY HOLIDAY SCRATCHERS

Youtube & Hulu Pre-Rolls

This campaign encouraged Californians to remember the casual acquaintances in their lives that might be forgotten during the holiday season by spreading a little cheer with an unexpected gift.  We created Youtube and Hulu pre-rolls that played with the “skip” button. We had all our messaging happen in the first 5 seconds leaving the next 10 to poke fun at the viewer still watching.

Social Gifs

Animated Billboards 

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BONUS PLAY MILLIONS 

Bonus Play Millions is California Lottery’s most upscale Scratchers ticket.  It's unique feature is the ability to play on both sides of the ticket. We wanted to showcase the luxury and double side play by emulating a classic jewelry commercial. We worked with an animation studio to bring the ticket to life in Cinema 4D.

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behind the scenes:

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