CHallenge:

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In a world where there's a

pop-up museum in every corner and challenges that takeover the internet, Jack in the Box wanted to be part of this  "modern escapism". We came to the opposite conclusion. Staying home and eating Jack's food is better than any of these trends . Why experience FOMO when you can have JOMO, the Joy of Missing Out . Originally only meant to be

2-3 spots, they bought 7.