CHallenge:

For the release of Jack’s Crunchy Fried Chicken Sandwich we realized our  sandwich is so crunchy we were receiving noise complaints! But not to fear we have a solution to cancel out the outrageous crunch, Jack Labs presents the Decrunchilizer. 

The Crunchy Fried Chicken Sandwich had an extensive food centric outdoor campaign. I learned how to work with studio production team to build billboards several feet in length.