CHallenge:

 Months before Super Bowl 2018 “Jack vs Martha”, Jack in the Box tasked me with finding their visual identity for the launch of their new “Food Truck Series”. For the first time in history a fast food company was going to launch artisan hand-crafted and unique menu items inspired by the food truck craze. My creative direction was “make it hipster”. After many ribbons, pretty fonts and several iterations, we have our logo that starred in our Super Bowl commercial.

ROUND 1

ROUND 2

ROUND 3

CHallenge:

 Jack in the Box wanted to create a Twitter campaign that would garner attention without costing anything. We knew the finale of  Westworld was approaching and with the confusing nature of the show people were already taking to Twitter to rant. For one night we changed Jack's hat to a black hat to honor one of Westworld's main characters and his tweets shared everyones frustration with a Jack twist. 

During Jack in the Box’s 2017 Super Bowl, Jack gets his e-mail hacked! But what did the hackers find? With no budget for social we gathered photos from the people all over the agency to create embarrassing photos. The "hackers" found on these photos on Jack’s e-mail and released them on a secret Tumblr called JackiLeaks. I helped create the visual identity and photoshop Jack heads onto my coworkers. 

CHallenge:

CHallenge:

Jack in the Box needed a quick turn around social video  highlighting the new California Breakfast Burrito. We figured some of our best ideas come to us as we shower so we decided to give a peak into Jack's morning  in order to push this kick ass breakfast product. 

CHallenge:

Jack in Box's Really Big Chicken Sandwich was one of the favorites in the 90s. Jack in the Box decided to bring it back with a new look and tasked me with coming up with the new logo. 

CHallenge:

Jack in Box wanted to create a special box that would be delivered to a select few who used Door Dash on Cinco De Mayo. I was tasked with designing the delivery box making sure it was festive and culturally not offensive. Below are our happy clients!