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Jomo with Jack
Agency: David & Goliath
Role: Lead Art Director
In a world where there's a pop-up museum in every corner, Jack in the Box wanted to be part of this "modern escapism". We came to the opposite conclusion. Staying home and eating Jack's food is better than any of these trends . Why experience FOMO when you can have JOMO, the Joy of Missing Out . Originally only meant to be 2-3 spots, they bought 8.
We extended the joy of missing out on social. Creating the first ever Jack Jammies. Cozy wear to relax at home.
We built 16 mini stages in 3 days! I got to design 2 murals, play with baby goats, hire a cat
puppeteer and wrap a person in 13 rolls of bubble wrap.
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