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During Super Bowl 2016 David & Goliath & KIA created the award winning campaign “Smarter Ways” starring Melissa McCartney. With a tight budget and an even tighter timeline, the digital team had to come up with an idea to make the spot interactive. My first month on the job I helped my ACDs design and shoot for an online website that gave away props and costumes worn by McCartney every hour during Superbowl Sunday


Our fans got to be part of the #SmarterWays journey as they went online to try and win items from our Super Bowl spot used by Melissa McCartney.

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