During Super Bowl 2016 David & Goliath & KIA created the award winning campaign “Smarter Ways” starring Melissa McCartney. With a tight budget and an even tighter timeline, the digital team had to come up with an idea to make the spot interactive. My first month on the job I helped my ACDs design and shoot for an online website that gave away props and costumes worn by McCartney every hour during Superbowl Sunday!