During Super Bowl 2016 David & Goliath & KIA created the award winning campaign “Smarter Ways” starring Melissa McCartney. With no budget the digital team had to come up with an idea to make the spot interactive. Under a tight timeline and my first week on the job I helped my ACDs design an online website that gave away props and costumes worn by McCartney in the spot! I also helped create all the certificates for the winners who were recieving the items. 


Our fans got to be part of the #SmarterWays journey as they went online to try and win items from our Super Bowl spot used by Melissa McCartney.

As part of the Smarter Way campaign I also helped to create several outdoor billboards for the launch of Kia’s Niro. I worked with our retouching studio and print production managers to build specs for auto show billboards all over the country.