Summer 2021 Jack in the Box was looking to launch some of their most anticipated products, new spicy Tiny Tacos and the new Cluck Sandwich (yes another sandwich has entered the chicken wars). These are the first spots in what will be a big tonal shift for the brand. Of course we had to enlist a big name for this big launch and that was Tik Tok star King Bach.
Someone loved our commercials so much they actually sent a handwritten note to the Jack in the Box headquarters. This is so much cooler than any award! Thanks Karen!