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Jack in the Box wanted to relaunch their late night menu with a new campaign featuring their signature "deal with it" emoji head. We took over a Jack in the Box location in Dallas and turned it into a late night destination. We also created a music remix to "Sunglasses at Night", the first paycheck Corey Hart has seen in a long while.
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We teased the campaign on social by revealing Jack's new look. Props to our actor for riding a motorcycle with zero visibility.
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We launched a wild posting campaign in Los Angeles to hype fans for the return of Late Night menu.
Phase 2 promoting the return of Late Night and California reopening, we launched "Out of the Box" social videos. With Jack's help his fans can get back out there in the Jack way possible. For some reason everyone on Tik Tok thought Jack was "hot" in these.