Jack in the Box wanted to relaunch their late night menu with a new campaign featuring their signature "deal with it" emoji head. We took over a Jack in the Box location in Dallas and turned it into a late night destination. We also created a music remix to "Sunglasses at Night", the first paycheck Corey Hart has seen in a long while.
We teased the campaign on social by revealing Jack's new look.
Props to our actor for riding a motorcycle with zero visibility.
We launched a wild posting campaign in Los Angeles to hype fans for the return of Late Night menu.
*OUT OF THE BOX ACTIVATION COMING SOON*