Paris Hilton Rebrand & Book Launch
Agency: Ogilvy
Role: Associate Creative Director
The one and only Paris Hilton approached us with the goal to create buzz around the release of her memoir. Her book is the first time the heiress opened up about her past abuse and mental health struggles. We developed the platform "I AM Paris" as a rally cry for her and everyone reclaiming their voice.
We created the first ever live billboard on TSX in Times Square. Fans all over the world submitted their "I AM" videos in real time. Even some of our favorite celebrities like Drew Barrymore joined the 2 hour stream.
We relaunched her podcast as I AM Paris. Conversations with her famous friends now dug deeper into their past present and future.
Statement Pieces
As a last beat in the campaign the days leading up to the book launch, we pulled off a never before seen stunt. Using reflective technology we seeded passages of her memoir in her iconic wardrobe and let the paparazzi give us free publicity.
.jpeg)