CHallenge:

Create a microsite for Taco Bell. The  catch was that we could not target the late night munchies crowd.

idea:

We created Resurrection Election, a microsite for millennials to enact real change. On Dia De Los Muertos Taco Bell will revive the menu item most voted on my Taco Bell fans. 

AD/CW: Barbs Valle

AD: Tandiwe Zulu

AD:  Maria Andreina

Team:

INSIGHT:

Customers become irritated when Taco Bell discontinues a menu item and they take to forums to voice their opinion.