Create a microsite for Taco Bell. The catch was that we could not target the late night munchies crowd.
Customers become irritated when Taco Bell discontinues a menu item and they take to forums to voice their opinion.
We created Resurrection Election, a microsite for millennials to enact real change. On Dia De Los Muertos Taco Bell will revive the menu item most voted on my Taco Bell fans.
AD/CW: Barbs Valle
AD: Tandiwe Zulu
AD: Maria Andreina