Jack in the Box tests many products throughout different markets and in order to reach people in a way that wasn't just food focused spots we created short jokes with existing template footage of Jack. Welcome to Pun City baby! People loved these spots so much we ended up using it for our primary product, 50/50 Popcorn Chicken. Turns out they've been the best performing spots in Jack in the Box history and yes if you're wondering, we're just as stumped as you are.
Also one of the proudest food shoot moments of my career was rigging the sliders to slide. The production company thought I was crazy but here we are. A magic carpet ride of burgers.