ACD ART DIRECTOR
Jack in the Box tests many products throughout different markets and in order to reach people in a way that wasn't just food focused spots we created short jokes with existing template footage of Jack. Welcome to Pun City baby! People loved these spots so much we ended up using it for our primary product, 50/50 Popcorn Chicken. Turns out they've been the best performing spots in Jack in the Box history and yes if you're wondering, we're just as stumped as you are.
Also one of the proudest food shoot moments of my career was rigging the sliders to slide. The production company thought I was crazy but here we are. A magic carpet ride of burgers.
Together with my GCD Sheldon Melvin (yes that's his name haha) we ran all the Jack in the Box food shoots. This round we pushed it to have dynamic shots with every single product. Check out this reel curtesy of Lucky 21 out of Dallas, Texas. P.S. This is before color and retouching!