Agency: Sid Lee

Role: Senior Art Director & Designer

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Dos Equis is traditionally known for its crisp lager and rich amber beer but in 2022 they decided to launch their own ready-to-drink margarita. With our help Dos Equis had the most successful launch in the category, even selling out of product. The bright colors and fun tone deviated from everything they've done before. Made with real tequila from Mexico and a whopping 10% ABV, these babies are nothing short of a good time.  Thrillist thought so too!